This brand made a major shift in their messaging to accelerate new customer acquisition after learning that a testimonial heard frequently from loyal clients was not effective at bringing in new customers.
This brand elevated its positioning by identifying the benefits its loyal customers valued most, that its prospects didn’t yet associate with the brand. This Perception Gap led to clear messaging priorities to fuel growth.
This brand increased website visits by 3,222% and grew sales by 30% with an updated brand story centered on benefits, not features. They tapped into the voice of the customer and unlocked valuable new insights.
Overflowing with growth ideas, this brand benefited from a data-driven analysis that clarified where to invest resources and what to stop worrying about, resulting in a 60% decrease in Customer Acquisition Costs.
Needing to turn around a declining business with a small budget, this challenger brand used a data-driven approach to focus its efforts and fuel accelerated growth without increasing marketing spend.
Having focused exclusively on execution in the past, being guided through a simple strategic planning exercise enabled this team to expand their thinking, align their goals and accelerate growth.
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